Miss Universe is being sold for USD 20 million

Glory days: Miss Universe 1986´s court (Top 5) in the pageant held in Panama City and won by Barbara Palacios of Venezuela. In those days, Miss Universe had lavishing productions, excellent prizes for the winners and hundreds of millions of people watching the mega event on television around the globe. Can a new and proper owner bring it back to the good old times?

The New York Post has reported that Miss Universe is for sale. If you have USD 20.000.000 to spare it can be yours.

This was revealed in a report by the New York Post in an article entitled “Superagent Ari Emanuel struggles to dump Miss Universe pageant for $20M”, dated Sept. 2, 2022.

In the article, the report said that “famed superagent Ari Emanuel’s Endeavor is having an ugly time trying to find a buyer for his struggling beauty pageant business and refuses to chop the price.”

Emanuel has been shopping around his Miss Universe business for the last six months for $20 million, with no luck, a source with knowledge said.

Endeavor bought the beauty pageant organization from Donald Trump in 2015 ahead of his presidential bid.

Emanuel has been trying to convince foreign investors based in Asia and South America, the sources said. “A person familiar with Endeavor’s thinking said in order to offload the asset, the price of Miss Universe may be lowered a little, but not much.”

The mogul doesn’t like “admitting” he “lost money” on anything, so the price likely won’t be dropped “enough,” the person added.  Endeavor refused to comment.

The Miss Universe pageant, which was founded in 1952, was first televised in 1955 by CBS. It emerged as a competitor to the Miss America pageant, which was founded in 1921. Although Miss USA (the national pageant leading to Miss Universe) and Miss America are often confused, the Miss America pageant is owned by the nonprofit Miss America Organization, which also runs a scholarship program that was launched in 1945.

For Endeavor, selling off Miss Universe will help it shore up cash for other business opportunities, a source said, noting that Emanuel has many investment ideas in mind, the report also added.

The 2022 Miss Universe pageant will be held in the first trimester of 2023, as you have learned here yesterday. Its 2023 edition, expected also to happen next year (last trimester), will allow married women and mothers to compete.

But then we wonder: what if it´s sold and the new owners do not agree with the new rules? We shall see how this story will develop…

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